Why we give
YOUSTINA MAKSIMOUS was born from the desire to
celebrate, empower, and serve.
Our products are designed to celebrate, empower, and serve you, and we find it only right to simultaneously deliver the same desire to the underserved communities – to celebrate, empower, and serve them in every way possible.
We're focused on providing access to resources for the disadvantaged individuals, in the best and worst of times – to promote self-sufficiency and improve quality of life.
How we give
We donate 10% of every purchase to charitable and non-profit organizations that are close to our hearts and dedicated to directly make impacts that align with our mission.
What we give
We are committed to diversifying our resources and contributions. However, we are particularly passionate about creating a better world for children through equal access to quality education, and we aim to focus our resources to help unlock the potential of the most vulnerable children around the world.
Being a service company at heart, as we grow our processes and strategies may change, but our commitment to give back will remain the same. We would surely celebrate all of our small and big moments with you as often as we can. Also, at the beginning of every year (effective 2026), we will publish our Annual Impact Report to share highlights from the past year and our commitments for the next, as well as adventures and learnings along the way, and all the good made possible because of you.
Your conscious decision to invest in products made with a sense of responsibility makes this possible, and I am very grateful to have you here with us.
With love & gratitude
Youstina